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If you would like to reach out to discuss upcoming projects and availability, please contact me via email using the form (preferred) or call.
Phone
832.454.6060
Busy Girl Birth Guide
September 14, 2016
Busy Girl was birthed (pardon the pun) from a frustration with current birth classes available to new mothers. The business strategy we implemented involved a data-driven design to offer online birth classes to newly pregnant mothers at a cost that was far less expensive than traditional in-person classes so that this life-saving information would be available to a broader range of women. Right now, American women in poverty are nearly ten times more likely to lose their babies to miscarriage, and this website and app were designed with the lowest economic bracket in mind. We are planning to launch in Spring of 2017. The home page was designed to give users accessibility to a handful of videos covering key topics, and capture email addresses. Once we had email addresses, we had the ability to send out advertising emails and educational information. Once subscribed, users also receive a free white paper download. The phone app was designed to allow the user to access their educational videos anywhere on demand. It has a feature that reminds participants when new content is available, and dynamically changes the content based on the user's pregnancy due date. This company is my own brainchild and as such, I am involved in the design and implementation of the business strategy and all marketing materials. I headed the creative direction for the website and phone app to make the site a seamless user experience between both mediums. I also designed the content and classes to rival those of our competitors who charge more than 10x more for in-person classes often based on outdated material.
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MY BEST WORKS
About MeAbout Me
I'm a marketing strategist
HELLO, I'M JENNIFER.
Thank you for checking out my projects. I am currently working for a handful of select freelance clients. If you are interested in exploring a project or retaining an expert who knows your business, please contact me.
I have experience creating and implementing full-scale marketing strategies, including: website design and development, content creation, social media presence, grassroots marketing, events, brand-to-brand collaboration, building relationships with media outlets, and networking.
MY STORY
Projects completed
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MARKETING STATEGIST – SELF EMPLOYED
Created email and Facebook campaigns for Art & Beyond in Roswell, Georgia. Promoted special events, classes and discounts
Created business launch strategy for Expotential Inc. who represented Yulé, a multi-million dollar Indian leather-goods manufacturer planning to launch a fashion line in the United States
Created SMM plan and website optimization for Area Wide Auto Glass. New website is due to launch in November of 2016
Created Busy Girl Birth Guide, an online birth class designed to appeal to the Millennial. Due to launch in Spring of 2017
DIRECTOR ONLINE MARKETING – PREFERRED RESTAURANT SERVICES
Created and Executed Marketing Plans for our Customers (Hospitality Organizations grossing over $3 Million Annually Nationwide) including SEO and data driven online and direct mail solutions
Enhanced User Experience on PRS Website including Logo Work, Altering Information Architecture, and Writing Public Relations Statements
OWNER – TALENT 5 INVESTMENTS
Created a Houston-based investment vehicle
Managed company finances
Designed and executed marketing programs and established online presence
OFF PREMISE ACCOUNT MANAGER – REPUBLIC NATIONAL BEVERAGE COMPANY
Managed the distribution and presentation of liquor in over forty accounts
First woman in Houston ever hired for the position
Frequently one of the highest ranking sales representatives for new-product placements
EVENT SALES ASSISTANT- THE STONE KITCHEN
Wrote and prepared client proposals and contracts
Handled communications between departments and with outside entities where needed
Planned catering events with Sales Director and clients
MARKETING INTERN – SPRING VALLEY COUNTRY CLUB
Developed and executed marketing plan for newly renovated South Carolina country club.
Planned events for members, networked with local area realtors, designed and executed direct mail marketing campaign
EVENT COORDINATOR AND SALES STRATEGIST – GLOBAL AMBITION’S GLOBAL OUTREACH CONFERENCE
Worked with a team to create and execute conference activities.
Acted as Point of Contact for ministries and leaders throughout the Southeastern United States
Worked with a team to develop marketing strategies to improve attendance
Education
BA in HOTEL RESTAURANT MANAGEMENT – UNIVERSITY OF HOUSTON
CONRAD N. HILTON SCHOOL OF HOTEL RESTAURANT MANAGEMENT
Founded the Hospitality Marketing Association 2005-2006
Dean’s List (During attendance at the University of South Carolina)
Alpha Delta Pi Sorority
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