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If you would like to reach out to discuss upcoming projects and availability, please contact me via email using the form (preferred) or call.
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832.454.6060
Art and Beyond
Art and Beyond
September 9, 2015
Art & Beyond is an art studio in Georgia who hired me to create and implement an online marketing plan designed to gain more class attendance, thus reducing the company's reliance on traffic through lower margin efforts like Groupon. Facebook posts are added twice a week with art and questions to engage the Art & Beyond Facebook audience, as well as notify this group of upcoming events. Email blasts are sent weekly to differing groups, and as a strategy, focus has shifted to obtaining corporate functions and larger parties. We have altered coupon discounts to create a more effective financial strategy and implemented more value-adds for the customer. .
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About MeAbout Me
I'm a marketing strategist
HELLO, I'M JENNIFER.
Thank you for checking out my projects. I am currently working for a handful of select freelance clients. If you are interested in exploring a project or retaining an expert who knows your business, please contact me.
I have experience creating and implementing full-scale marketing strategies, including: website design and development, content creation, social media presence, grassroots marketing, events, brand-to-brand collaboration, building relationships with media outlets, and networking.
MY STORY
Projects completed
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MARKETING STATEGIST – SELF EMPLOYED
Created email and Facebook campaigns for Art & Beyond in Roswell, Georgia. Promoted special events, classes and discounts
Created business launch strategy for Expotential Inc. who represented Yulé, a multi-million dollar Indian leather-goods manufacturer planning to launch a fashion line in the United States
Created SMM plan and website optimization for Area Wide Auto Glass. New website is due to launch in November of 2016
Created Busy Girl Birth Guide, an online birth class designed to appeal to the Millennial. Due to launch in Spring of 2017
DIRECTOR ONLINE MARKETING – PREFERRED RESTAURANT SERVICES
Created and Executed Marketing Plans for our Customers (Hospitality Organizations grossing over $3 Million Annually Nationwide) including SEO and data driven online and direct mail solutions
Enhanced User Experience on PRS Website including Logo Work, Altering Information Architecture, and Writing Public Relations Statements
OWNER – TALENT 5 INVESTMENTS
Created a Houston-based investment vehicle
Managed company finances
Designed and executed marketing programs and established online presence
OFF PREMISE ACCOUNT MANAGER – REPUBLIC NATIONAL BEVERAGE COMPANY
Managed the distribution and presentation of liquor in over forty accounts
First woman in Houston ever hired for the position
Frequently one of the highest ranking sales representatives for new-product placements
EVENT SALES ASSISTANT- THE STONE KITCHEN
Wrote and prepared client proposals and contracts
Handled communications between departments and with outside entities where needed
Planned catering events with Sales Director and clients
MARKETING INTERN – SPRING VALLEY COUNTRY CLUB
Developed and executed marketing plan for newly renovated South Carolina country club.
Planned events for members, networked with local area realtors, designed and executed direct mail marketing campaign
EVENT COORDINATOR AND SALES STRATEGIST – GLOBAL AMBITION’S GLOBAL OUTREACH CONFERENCE
Worked with a team to create and execute conference activities.
Acted as Point of Contact for ministries and leaders throughout the Southeastern United States
Worked with a team to develop marketing strategies to improve attendance
Education
BA in HOTEL RESTAURANT MANAGEMENT – UNIVERSITY OF HOUSTON
CONRAD N. HILTON SCHOOL OF HOTEL RESTAURANT MANAGEMENT
Founded the Hospitality Marketing Association 2005-2006
Dean’s List (During attendance at the University of South Carolina)
Alpha Delta Pi Sorority
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