Area Wide Auto Glass

September 9, 2015

Area Wide Auto Glass is a stalwart of the Texas windshield repair industry, having been in business for over a quarter of a century, but their marketing efforts were proving ineffective in the digital age. I created an online, data-driven marketing strategy designed to capture more customers through search engine optimization and a new social media presence. I coordinated the website's redesign with UX web designers and developers and wrote all copy and blog posts to boost SEO. I researched extensively into the company's opportunities for growth and major competition to determine the best course of action with the business owner. The Facebook page is scheduled to post weekly, engaging content for followers, and blog posts are created with website visibility in mind. Strategically, this owner-operator was looking to replace his reliance on phone calls to gain new business with automated email functionality and with that in mind, we created a new pop-up window to capture new client information and contact them automatically via email. This time-saver frees this owner to accomplish more of his business and financial goals.  

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    About MeAbout Me

    I'm a marketing strategist
    jennifer treeawell atlanta marketing

    Thank you for checking out my projects. I am currently working for a handful of select freelance clients. If you are interested in exploring a project or retaining an expert who knows your business, please contact me.

    I have experience creating and implementing full-scale marketing strategies, including: website design and development, content creation, social media presence, grassroots marketing, events, brand-to-brand collaboration, building relationships with media outlets, and networking.

    MY STORY

    Projects completed
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    Years of Experience
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    2010 to Present
    MARKETING STATEGIST – SELF EMPLOYED

    Created email and Facebook campaigns for Art & Beyond in Roswell, Georgia. Promoted special events, classes and discounts

    Created business launch strategy for Expotential Inc. who represented Yulé, a multi-million dollar Indian leather-goods manufacturer planning to launch a fashion line in the United States

    Created SMM plan and website optimization for Area Wide Auto Glass. New website is due to launch in November of 2016

    Created Busy Girl Birth Guide, an online birth class designed to appeal to the Millennial. Due to launch in Spring of 2017

    2009 - 2010
    DIRECTOR ONLINE MARKETING – PREFERRED RESTAURANT SERVICES

    Created and Executed Marketing Plans for our Customers (Hospitality Organizations grossing over $3 Million Annually Nationwide) including SEO and data driven online and direct mail solutions

    Enhanced User Experience on PRS Website including Logo Work, Altering Information Architecture, and Writing Public Relations Statements

    2007 - 2009
    OWNER – TALENT 5 INVESTMENTS

    Created a Houston-based investment vehicle

    Managed company finances

    Designed and executed marketing programs and established online presence

    2007 - 2008
    OFF PREMISE ACCOUNT MANAGER – REPUBLIC NATIONAL BEVERAGE COMPANY

    Managed the distribution and presentation of liquor in over forty accounts

    First woman in Houston ever hired for the position

    Frequently one of the highest ranking sales representatives for new-product placements

    2005 Internship
    EVENT SALES ASSISTANT- THE STONE KITCHEN

    Wrote and prepared client proposals and contracts

    Handled communications between departments and with outside entities where needed

    Planned catering events with Sales Director and clients

    2004 Internship
    MARKETING INTERN – SPRING VALLEY COUNTRY CLUB

    Developed and executed marketing plan for newly renovated South Carolina country club.

    Planned events for members, networked with local area realtors, designed and executed direct mail marketing campaign

    2002 - 2004
    EVENT COORDINATOR AND SALES STRATEGIST – GLOBAL AMBITION’S GLOBAL OUTREACH CONFERENCE

    Worked with a team to create and execute conference activities.

    Acted as Point of Contact for ministries and leaders throughout the Southeastern United States

    Worked with a team to develop marketing strategies to improve attendance

    BA in HOTEL RESTAURANT MANAGEMENT – UNIVERSITY OF HOUSTON
    CONRAD N. HILTON SCHOOL OF HOTEL RESTAURANT MANAGEMENT

    Founded the Hospitality Marketing Association 2005-2006

    Dean’s List (During attendance at the University of South Carolina)

    Alpha Delta Pi Sorority